Validate demand. Qualify the right partners. Turn market assumptions into a clear commercial decision.
A focused, founder-led way to validate Türkiye before committing to a local office, hiring plan or distribution structure.
Identify enterprise target accounts, decision-makers, competitors, technical requirements and promising buyer segments.
Approach selected buyers, test product relevance and record real requirements, commercial objections and purchasing conditions.
Evaluate distributors, value-added resellers and integrators for buyer reach, portfolio fit, presales capability and interest.
Leave with prioritized accounts, partner assessments, documented commercial feedback and a practical market-entry recommendation.
From creating an enterprise portfolio to opening new routes to market, these are results from previous professional roles and one independent field research project.
AppleDeveloped enterprise customer relationships within Apple’s Turkish retail operation and grew the B2B business into a meaningful share of store revenue.
LogitechOpened alternative routes to market and converted channel development into a significant share of territory sales within eight months.
ArçelikImproved commercial execution across a 132-store dealer network, driving a ninefold increase in electronics sales and a twenty-onefold increase in accessories.
M-FilesWon strategic Turkish enterprise accounts and developed a software opportunity into a recurring contract, while employed by Mechsoft.
SnapdragonIndependently audited two Istanbul electronics stores and prepared a 90-day market activation plan for the Snapdragon PC ecosystem. Not a Qualcomm assignment.
Experience shown reflects earlier employment with Apple, Logitech and Arçelik, work on M-Files through Mechsoft, and independent research on Snapdragon. These brands are not represented as clients or endorsers of this consultancy.
Four reasons to work with a technology sales practitioner, not just another market research provider.
We've worked on the technology vendor side, developing enterprise demand, opening alternative sales channels and expanding dealer networks. We understand the pressures behind budgets, margins, pipeline and partner performance.
Not another list of CIOs. We investigate which business and technical needs drive a purchase, who influences the decision, and how enterprises assess and approve new technology. Established professional relationships can support selected first contacts.
Can a distributor actually sell your category? Does a system integrator reach the right buyers? Will competing brands create a conflict? Is there adequate presales and after-sales capacity? We test these questions in direct partner discussions, not just at a desk.
At the end of a ninety-day engagement, you receive a record of prioritized target accounts, assessed partner candidates, outreach activity, market feedback where available, and an actionable entry recommendation. More than a slide deck.
Specific, hands-on market-entry activities, each tied to something your team can use.
Each project has a tailored Statement of Work. Outreach and research activities are defined in advance. Third-party meetings, partner agreements and sales are not guaranteed.
Our independent Snapdragon PC retail snapshot demonstrates how a focused market-entry assessment can uncover commercial gaps that desk research alone may miss.
The commercial question. Snapdragon-powered laptops were already on sale in Türkiye. But how visible were they at the point of purchase, and what would it take to activate the category more effectively?
What we did. We examined laptop displays at twenty electronics retail locations in Istanbul, assessed on-shelf visibility and category positioning, considered frontline awareness, and developed a proposed 90-day activation roadmap.
Visibility gap. A product can be listed and available while remaining difficult to discover on the sales floor.
Channel questions. Shelf positioning, in-store messaging and sales-team readiness deserve direct checks, not assumptions.
Actionable priorities. Translate field observations into a focused retail and channel activation plan, with the next questions to validate.
Two weeks. One defined market-entry question. Relevant market evidence, buyer and channel findings, entry barriers, and a clear Go / No-Go / Validate Further recommendation.
Discuss Your FeasibilityIndependent retail assessment, not commissioned by Qualcomm. Store-level observations are not national market-share estimates. $2,500 is the current TurkeyGTM Feasibility program fee.
Tugrul Celik has more than a decade of hands-on experience in technology sales, business development, enterprise software, global brands, and indirect channels in Türkiye.
His career includes building B2B customer portfolios, creating new commercial routes to market, and developing complex enterprise opportunities. At TurkeyGTM, that experience supports focused, clearly scoped market entry projects for international technology businesses.
Clear deliverables, transparent fixed fees and no need to establish a Turkish office before exploring the opportunity.
Focused commercial market validation.
Assess target buyer profiles, channel realities, competitor positioning and commercial barriers. End with a clear Go / No-Go / Validate Further recommendation.
Move from research into agreed in-market action.
Map accounts, approach selected buyers, assess potential channel partners, document commercial signals and build a route-to-market decision.
Start with the $2,500 Feasibility. If you proceed to the $15,000 Execution program, the full $2,500 is credited. Remaining balance: $12,500.
Who would evaluate your product and why?
Who could realistically sell and support it?
What stands between market interest and sales?
Projects follow a written scope of work. Meetings, distributor agreements and sales depend on third parties and cannot be guaranteed.
A defined commercial assessment of relevant buyer segments, competitive context, potential entry routes, and key risks, plus a Go / No-Go / Validate Further recommendation. Its fixed project price is $2,500.
We define a tailored scope covering market validation, partner research, an agreed level of outreach to potential local buyers or partners, commercial feedback, and a practical entry roadmap. The fixed program fee is $15,000.
Yes. If you proceed from the $2,500 Feasibility into the $15,000 Market Entry Execution Program, the full $2,500 is credited against the program fee, leaving $12,500 to pay.
Not necessarily for early research and exploratory commercial discussions. Actual requirements for importing, selling, contracting, invoicing, employment and local representation depend on the activity and require qualified legal and tax advice.
No. Third-party decisions cannot be guaranteed. We agree on research depth, target and outreach volume, deliverables and reporting in advance, and document the results honestly.
Potentially, if you are entering the market commercially for the first time and lack dedicated local execution. We can evaluate a scoped in-market entry assessment; we do not provide routine ongoing distributor or sales-team management.
International B2B technology producers across enterprise software, cybersecurity, cloud, AI, IT infrastructure, commercial hardware, and related sectors, from funded scaleups to established manufacturers.